Stories in the making: Celebrating people and places

Ana Raquel Fernandes

Journal of Global Scholars of Marketing Science, 2017, vol. 27, issue 4, 312-318

Abstract: The Tale of Thomas Burberry is a fascinating case study of film-induced tourism. Created to celebrate the life of Thomas Burberry, the founder of the Burberry brand, this short festive film also tells the story of several famous British heroes who lived during the first half of the twentieth century. Their lives transport spectators around the world. Ultimately, they serve as an incentive to travel tourism.

Date: 2017
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DOI: 10.1080/21639159.2017.1360148

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