Professor Shelby Hunt’s contributions to franchising: Revisiting forecasts and recommendations four decades later

Vishag Badrinarayanan

Journal of Global Scholars of Marketing Science, 2021, vol. 31, issue 2, 200-212

Abstract: This tribute article focuses on Professor Shelby Hunt’s contributions to the franchising literature and evaluates how forecasts and recommendations presented in 11 of his articles compare against contemporary industry trends and practices. From this evaluation, it is abundantly clear that Professor Hunt’s contributions to franchising were truly visionary in nature – almost all of the proposed forecasts and recommendations have materialized over the past four decades.

Date: 2021
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DOI: 10.1080/21639159.2020.1785916

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