Enabling organizational value-chain processes through network capability

Thomas Ritter

Journal of Global Scholars of Marketing Science, 2021, vol. 31, issue 3, 354-371

Abstract: Value-chain processes must be understood and managed from a network, or ecosystem, perspective and linked to customer value creation. Based on an overview of the customer-value literature and internal value-chain processes, this paper argues that network capability needs to be added to the firm’s value-chain processes as an additional layer. This paper outlines different views on network capability, positions network capability in the wider portfolio of firms’ value-creation processes, and outlines potential research opportunities that may deepen our understanding of network capability.

Date: 2021
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DOI: 10.1080/21639159.2021.1924817

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