Receiving and engaging: can a simple ICT delivered government message change citizen health behavior? A field experiment

Morten Hjortskov, Simon Zacher Kjeldsen and Emil Sydendal Hansen

Public Management Review, 2024, vol. 26, issue 3, 657-677

Abstract: In the digital age, governments can reach thousands of citizens easily and at a low cost using information and communication technology (ICT). However, little is known about whether such ICT-delivered messages are received by citizens and result in behavioural change. We develop a theory about the barriers that government messages need to overcome if citizens are to receive a message and engage in it. We test the effects of a government health message in a large-scale field experiment among 4,880 representative citizens. The results show that small-scale government information campaigns delivered through ICT can succeed in changing citizen behaviour.

Date: 2024
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DOI: 10.1080/14719037.2022.2108126

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