Marketing in the UK and US Not-for-Profit Sector: The Import Mirror View

Patricia L. Rees

The Service Industries Journal, 1998, vol. 18, issue 1, 113-131

Abstract: This article explores the US and UK literature on not-for-profit (NFP) marketing. The emphasis is on journal articles that have appeared in the area. The purpose of the review is to discover if their are any lessons that can be learnt from the US situation in order to gain a greater understanding of the UK NFP marketing. This is in the tradition of the ‘import mirror’ view of comparative research. The environment within which NFP marketing takes place is discussed. This is followed by a review which looks at journal types, research areas, type and quality of research and issues arising from the application of NFP marketing in the US and UK The review reveals that there is considerably more literature on NFP marketing in the US. Popular subjects are segmentation and health care. The UK literature is still largely concerned with the appropriateness and applicability of marketing in the NFP sector: The lesson taking is that the UK should not go down the US path but rather a) develop suitable courses for NFP managers and b) explore the use of the newer service concepts of relationship, service quality and internal marketing.

Date: 1998
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://hdl.handle.net/10.1080/02642069800000007 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:servic:v:18:y:1998:i:1:p:113-131

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/FSIJ20

DOI: 10.1080/02642069800000007

Access Statistics for this article

The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

More articles in The Service Industries Journal from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().