A service quality measurement derived from the theory of needs
Hung-Chang Chiu and
Neng-Pai Lin
The Service Industries Journal, 2004, vol. 24, issue 1, 187-204
Abstract:
A literature review has indicated that a majority of researchers tend to define quality as meeting customers' needs. This study therefore attempts to develop a new service quality instrument called SQ-NEED based on Maslow's theory of needs. The results from the empirical analysis suggest that the SQ-NEED not only has a sound theoretical basis, but also possesses a reasonable reliability and validity. Moreover there is significant evidence to show that SQ-NEED performs better in this study than SERVQUAL for services directed at people and providing intangible actions.
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:taf:servic:v:24:y:2004:i:1:p:187-204
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DOI: 10.1080/02642060412331301202
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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi
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