International franchising decision-making: An application of stakeholder theory

Levent Altinay and Samantha Miles

The Service Industries Journal, 2006, vol. 26, issue 4, 421-436

Abstract: Stakeholder theory is used to provide a frame of reference to examine the decision-making process involved in international franchising agreements. An international hotel group was selected as a case. Previous studies focus on investigations of the franchising process after the decision to engage has been taken and contracts duly exchanged. The analysis presented here focuses on the pre-contracting level: on selection and recruitment. The findings emphasise the importance of managing business cultural incompatibility between potential partners and the franchisor and within the franchising company itself.

Date: 2006
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Citations: View citations in EconPapers (9)

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DOI: 10.1080/02642060600621613

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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

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