Responsible Alcohol Service: Ethics and the Licensee

J.D. Pratten

The Service Industries Journal, 2007, vol. 27, issue 5, 605-616

Abstract: This article notes the problems experienced in the UK due to excessive alcohol consumption. It offers a brief analysis of the public house sector and then considers the ideal ethical approach of the licensed retailers. Their legal requirements are established, together with the expectations of society. Using an already published source and some similar prime research, the actual performances of the licensees are examined, so as to assess to what extent these ethical expectations are achieved. Suggestions are offered as to how the issues of alcohol service can be best addressed.

Date: 2007
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DOI: 10.1080/02642060701411765

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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

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