Bed and breakfast industry adopting e-commerce strategies in e-service

Leo Huang

The Service Industries Journal, 2008, vol. 28, issue 5, 633-648

Abstract: This study aims to explore and empirically build a model for the burgeoning bed and breakfast (B&B) industry adopting e-commerce strategies in e-service. According to this research, Taiwanese B&B operators consider two resource advantages, four competitive advantages, and two performance advantages of e-commerce strategies. Resource advantage also has positive effects on competitive advantage. Both have positive effects on performance advantage. The paper proposes an optimal e-commerce strategic model and uses a longitudinal analysis method and three-stage design to survey data, which are analyzed by descriptive statistics, factor analysis, and linear structural relations so as to investigate the structural equation model in fitting B&Bs' adoption of an e-commerce strategy model. These new methods and contributions provide an in-depth understanding of the B&B industry adopting e-commerce strategies in e-service, and can advise and help B&B operators to survive through e-commerce strategies. Finally, this research proposes an optimal e-commerce strategic model for the B&B industry and presents the management implications of this study.

Date: 2008
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:taf:servic:v:28:y:2008:i:5:p:633-648

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DOI: 10.1080/02642060801988159

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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

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