Pricing of card payment services in Scandinavian banking: a comment

Leo Van Hove

The Service Industries Journal, 2010, vol. 31, issue 11, 1793-1798

Abstract: Willesson [(2009). Pricing of card payment services in Scandinavian banking. The Service Industries Journal , 29 (3), 387--399] purports to demonstrate that when it comes to pricing of card payment services, Scandinavian banks with foreign operations will typically align themselves with the ‘pricing tradition’ in their foreign market(s). Unfortunately, a problem with Willesson's approach is that for several banks in his sample the foreign pricing tradition happens to coincide with the pricing strategy that the bank uses in its home market. As a result, it is impossible to determine whether these banks have really opted for a strategy of national responsiveness.

Date: 2010
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DOI: 10.1080/02642069.2010.503884

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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

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