Internationalization patterns in fashion retail distribution: implications for firm results

Alejandro Mollá-Descals, Marta Frasquet-Deltoro and Maria-Eugenia Ruiz-Molina

The Service Industries Journal, 2010, vol. 31, issue 12, 1979-1993

Abstract: Fashion retailers have been intensively involved in internationalization processes, leading to an upsurge of some global fashion brands. Notwithstanding, internationalization processes may differ across retailers and also their results in their overseas ventures. This paper aims at shedding additional light on fashion retail internationalization, proposing two objectives: first, it aims at identifying several internationalization patterns in fashion retailing. Second, after identifying several retailer profiles, we test for significant differences in their financial results. With chi-square automatic interaction detection analysis, we identify four groups of retailers whose internationalization patterns, as well as their profits, cash flows and solvency ratios differ significantly. Therefore, internationalization does not always guarantee a good performance for fashion retailers.

Date: 2010
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DOI: 10.1080/02642069.2011.540754

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