 Revenue creation: business models for product-related services in international markets -- the case of Zwick GmbH & Co. KGDaniel Zähringer, Jochen Niederberger, Knut Blind and Alexander Schletz The Service Industries Journal, 2010, vol. 31, issue 4, 629-641 Abstract: The aim of the paper was to give deeper insights into business models of machine manufacturers providing product-related services for international markets. Product-related services might be seen -- as within this case study -- as an instrument to foster primary goods sales. The case study analyses decision factors considered as crucial for medium-sized enterprises. Internationalisation is known as a complex decision situation. To trace back the main influence factors, the study brings two approaches together considering a variety of variables: Dunning's OLI paradigm and the business model approach. The results show a sound adequacy of the research approach and provide indication as to which business model seems to be applicable for manufacturers to provide product-related services to an international market. Date: 2010 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:servic:v:31:y:2010:i:4:p:629-641 Ordering information: This journal article can be ordered from DOI: 10.1080/02642069.2010.504827 Access Statistics for this article The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi More articles in The Service Industries Journal from Taylor & Francis Journals |
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