Servicescape cues and customer behavior: a systematic literature review and research agenda
Michela Mari and
Sara Poggesi
The Service Industries Journal, 2013, vol. 33, issue 2, 171-199
Abstract:
Although management scholars have devoted considerable effort to researching the effects of servicescapes [Bitner, M.J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing , 56 (2), 57--71] on customer behavior, we still lack an up-to-date systematization of both theoretical and empirical findings. This paper aims at filling the gap with a systematic literature review based on rigorous criteria. In reviewing the 188 selected papers, attention has been devoted to an in-depth analysis of new research paths on the topic. Our research findings contribute to a deep understanding of the link between customer behaviors and new ways of interpreting specific features of the servicescape. We believe these implications are valuable for both managers and scholars.
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:taf:servic:v:33:y:2013:i:2:p:171-199
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DOI: 10.1080/02642069.2011.613934
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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi
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