Strategy based segmentation of industrial markets

T.M.M. Verhallen, R.T. Frambach and J.C. Prabhu
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T.M.M. Verhallen: Tilburg University, School of Economics and Management
R.T. Frambach: Tilburg University, School of Economics and Management
J.C. Prabhu: Tilburg University, School of Economics and Management

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Date: 1998
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