Measuring the effectiveness of advertising in a positioning context with multi dimensional scaling techniques
M. Versteijne
Other publications TiSEM from Tilburg University, School of Economics and Management
Date: 1988
References: View complete reference list from CitEc
Citations:
Downloads: (external link)
https://repository.tilburguniversity.edu/bitstream ... 2a472d6eaa0/download (application/pdf)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:tiu:tiutis:39cd0783-6eb4-4d3d-b7e9-653a7293298d
Access Statistics for this paper
More papers in Other publications TiSEM from Tilburg University, School of Economics and Management
Bibliographic data for series maintained by Richard Broekman ().