Household Correlates of "Brand Loyalty" for Grocery Products

Ronald E. Frank, Susan P. Douglas and Rolando E. Polli

The Journal of Business, 1968, vol. 41, 237

Date: 1968
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.1086/295081 (text/html)
Access to the online full text or PDF requires a subscription.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ucp:jnlbus:v:41:y:1968:p:237

DOI: 10.1086/295081

Access Statistics for this article

More articles in The Journal of Business from University of Chicago Press
Bibliographic data for series maintained by Journals Division ().