Image and reputation as strategic components of non-material actives of territory

Irina Vazhenina () and Sergey Vazhenin ()

Economy of region, 2010, vol. 1, issue 3, 95 - 103

Abstract: In article image and reputation of territory are considered as its major non-material actives. Features of their formation, growth and estimation are analyzed. Author's definitions of image, a brand and reputation of territory are offered, their place in non-material actives of territory is defined, and interrelation and distinction dialectics between image and reputation are analyzed.

Keywords: non-material actives; image; brand and reputation of territory; competitiveness of territory (search for similar items in EconPapers)
Date: 2010
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