On the essence of the brand of territory

Irina Vazhenina ()

Economy of region, 2011, vol. 1, issue 3, 18 - 23

Abstract: This paper investigates the essence of concept “brand of territory†. The various views on this point are critically analyzed. Author’s definition of a brand of territory is formulated. The dialectics of image, a brand and reputation of territory is shown. Differences of image and brand of territory are revealed.

Keywords: image of territory; territory brand; reputation of territory; branding of territories (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ura:ecregj:v:1:y:2011:i:3:p:18-23

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