The Role of Social Norms and Economic Incentives in Encouraging the Adoption of Native Gardens

Curtis Rollins, Claire Doll, Katrin Rehdanz, Jürgen Meyerhoff, Michael Burton and David Pannell

Land Economics, 2025, vol. 101, issue 4, 482-498

Abstract: Various policy interventions can be implemented to motivate individuals to adopt pro-environmental landscaping behaviors. Here we compare the influence of economic incentives and social norms on urban landowners’ adoption of native gardens. First, we model the relationship between social norms and landowners’ actual land use decisions. We estimate adoption intention under different support programs with a choice experiment, also considering social norms. We find that social norms can play a significant role in the adoption of native gardens, comparable to relatively expensive financial incentives. Therefore, social norms may enhance the performance of incentives to increase rates of land conservation.

JEL-codes: Q51 Q58 (search for similar items in EconPapers)
Date: 2025
Note: DOI: https://doi.org/10.3368/le.101.4.061524-0051R1
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Persistent link: https://EconPapers.repec.org/RePEc:uwp:landec:v:101:y:2025:i:4:p:482-498

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