Infodemic insights: Mapping COVID-19’s digital discourse in Romania

Sǎvescu Andrei Răzvan, Mazurencu-Marinescu-Pele Miruna, Conda Alexandra-Ioana, Bolovǎneanu Vlad and Pele Daniel Traian ()
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Sǎvescu Andrei Răzvan: Department of Statistics and Econometrics, Bucharest University of Economic Studies, Bucharest, Romania
Mazurencu-Marinescu-Pele Miruna: Department of Statistics and Econometrics, Bucharest University of Economic Studies, Bucharest, Romania
Conda Alexandra-Ioana: Department of Statistics and Econometrics, Bucharest University of Economic Studies, Bucharest, Romania
Bolovǎneanu Vlad: Department of Statistics and Econometrics, Bucharest University of Economic Studies, Bucharest, Romania
Pele Daniel Traian: Department of Statistics and Econometrics, Bucharest University of Economic Studies, Bucharest, Romania

Management & Marketing, 2025, vol. 20, issue 1, 15-34

Abstract: The coronavirus disease 2019 (COVID-19) pandemic, while primarily a global health crisis, also triggered an infodemic – a surge of information ranging from accurate to misleading, significantly shaping public perceptions and behaviors through social networks. This study analyzes the COVID-19 infodemic in Romania using social media datasets from CrowdTangle, integrating text analysis, sentiment analysis, and social network analysis to examine pandemic-related discourse, identify key themes, and trace the spread of various types of information. The findings provide insights into how the infodemic influenced collective responses, offering strategies for managing information flow during health crises. This study highlights the crucial role of social media in shaping public awareness and underscores the need for effective communication strategies to counter misinformation and improve public understanding in future emergencies.

Keywords: COVID-19; Infodemic; Social media analysis; Machine learning; Romania; CrowdTangle (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:manmar:v:20:y:2025:i:1:p:15-34:n:1003

DOI: 10.2478/mmcks-2025-0003

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