Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis

Biercewicz Konrad (), Włodarczyk Katarzyna () and Wiścicka-Fernando Małgorzata ()
Additional contact information
Biercewicz Konrad: Institute of Management, Faculty of Economics, Finance and Management, University of Szczecin, Cukrowa 8, 71-004 Szczecin, Poland
Włodarczyk Katarzyna: Institute of Management, Faculty of Economics, Finance and Management, University of Szczecin, Cukrowa 8, 71-004 Szczecin, Poland
Wiścicka-Fernando Małgorzata: Institute of Management, Faculty of Economics, Finance and Management, University of Szczecin, Cukrowa 8, 71-004 Szczecin, Poland

Marketing of Scientific and Research Organizations, 2024, vol. 52, issue 2, 105-128

Abstract: This study conducts a bibliometric analysis to explore the relationship between consumer emotions and purchase preferences within a Virtual Reality (VR) environment. Utilizing data from the Web of Science and Scopus databases, the research employs a structured literature review (SLR) approach to identify and analyze relevant academic literature. Custom queries were used to extract data on specific keywords, titles, and abstracts, which were then processed using VOSviewer software to generate bibliometric maps. The findings highlight significant but fragmented coverage of the intersection between VR and consumer emotions, underscoring a gap in integrated studies within this domain. The study identifies distinct research clusters in VR applications, including user experience and cognitive load, and emphasizes the need for further interdisciplinary research to enhance understanding and practical application of VR in influencing consumer behavior and emotions. This analysis provides valuable insights for academics and practitioners aiming to leverage VR for improved consumer engagement and decision-making.

Keywords: consumer; emotion; Virtual Reality; VOSviewer; merchandising; bibliometric analysis; konsument; emocje; wirtualna rzeczywistość; VOSviewer; merchandising; analiza bibliometryczna (search for similar items in EconPapers)
JEL-codes: D91 M31 M37 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/minib-2024-0012 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:51:y:2024:i:2:p:105-128:n:1006

DOI: 10.2478/minib-2024-0012

Access Statistics for this article

Marketing of Scientific and Research Organizations is currently edited by Witold Wiśniowski

More articles in Marketing of Scientific and Research Organizations from Sciendo
Bibliographic data for series maintained by Peter Golla ().