Emotional Determinants of Snack Consumption by Polish Consumers

Jerzyk Ewa (), Kaczmarek Mirosława (), Mruk-Tomczak Dobrosława () and Gluza Natalia ()
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Jerzyk Ewa: Poznań University of Economics and Business, Department of Marketing Strategies, Al. Niepodległości 10, 61-875 Poznań, Poland
Kaczmarek Mirosława: Poznań University of Economics and Business, Department of Market Research and Services, Al. Niepodległości 10, 61-875 Poznań, Poland
Mruk-Tomczak Dobrosława: Poznań University of Economics and Business, Department of Product Marketing, Al. Niepodległości 10, 61-875 Poznań, Poland
Gluza Natalia: Poznań University of Economics and Business, Department of Marketing Strategies, Al. Niepodległości 10, 61-875 Poznań, Poland

Marketing of Scientific and Research Organizations, 2024, vol. 52, issue 2, 46-67

Abstract: Emotions are the effect but also the cause of eating behaviors, including the purchase and consumption of snacks. As snacks become an increasingly prevalent segment of the food industry, their consumption has been linked to rising rates of overweight, obesity, and diet-related diseases. Understanding how emotional valence influences consumer attitudes and behaviors toward snacks is therefore crucial. This study explores the relationship between emotional eating and the propensity to consume unhealthy snacks, both sweet and salty. A survey of 707 representative participants revealed distinct emotional patterns in snack consumption, with choices significantly influenced by consumers' emotional states and personal preferences. Furthermore, individuals who frequently opted for unhealthy snacks typically exhibited poorer health and financial profiles.

Keywords: emotions; emotional eating; consumers’ behaviour; snacks; emocje; jedzenie emocjonalne; zachowania nabywców; przekąski (search for similar items in EconPapers)
JEL-codes: D91 E71 I12 P46 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:51:y:2024:i:2:p:46-67:n:1003

DOI: 10.2478/minib-2024-0009

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