Using Structural Equation Modeling to Explore the Influence of Environmental Concern on the Willingness to Pay for Green Energy and Green Products – the Case of Poland

Michalak Szymon (), Bartkowiak Paweł () and Stachowiak-Krzyżan Magda ()
Additional contact information
Michalak Szymon: Poznań University of Economics and Business, Al. Niepodległości 10, 61-875 Poznań, Poland
Bartkowiak Paweł: Poznań University of Economics and Business, Al. Niepodległości 10, 61-875 Poznań, Poland
Stachowiak-Krzyżan Magda: Poznań University of Economics and Business, Al. Niepodległości 10, 61-875 Poznań, Poland

Marketing of Scientific and Research Organizations, 2024, vol. 53, issue 3, 1-24

Abstract: Concern for the sustainability of the natural environment is garnering increasing interest across the globe. Environmental issues may significantly impact individuals and societies in various ways, such as by influencing behaviors aimed at adopting more sustainable lifestyles and making eco-friendly purchasing decisions. This study investigates the attitudes of Polish consumers towards pro-environmental behaviors, specifically focusing on environmental concern (EC), promoting pro-environmental behavior (PPB), the belief that Poland should move away from coal (MAFC), and willingness to pay (WTP). Data on these variables were collected in 2023 from a sample of 554 Polish respondents selected using a non-random sampling method. Results were analyzed using confirmatory factor analysis (CFA) and structural equation modelling (SEM). Findings revealed that environmental concern (EC) influences promoting pro-environmental behavior (PPB) and that both EC and PPB affect the belief that Poland should move away from coal (MAFC). Additionally, promoting pro-environmental behavior (PPB) and MAFC were found to influence willingness to pay (WTP). However, EC was not found to have a significant direct impact on WTP. The hypotheses were tested using a structural equation model, validated by such fit indices as CMIN/df = 2.542 ( 0.90).

Keywords: green consumption; environmentally friendly products; environmental concern (EC); willingness to pay (WTP); green energy; structural equation modeling (SEM); ekologiczna konsumpcja; produkty przyjazne środowisku; troska o środowisko; gotowość do płacenia; zielona energia; modelowanie równań strukturalnych (SEM) (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/minib-2024-0013 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:53:y:2024:i:3:p:1-24:n:1001

DOI: 10.2478/minib-2024-0013

Access Statistics for this article

Marketing of Scientific and Research Organizations is currently edited by Witold Wiśniowski

More articles in Marketing of Scientific and Research Organizations from Sciendo
Bibliographic data for series maintained by Peter Golla ().