Relationships among Store Image and Store Loyalty in Slovenia

Grah Miran () and Tominc Polona ()
Additional contact information
Grah Miran: PhD student at the Faculty of Economics and Business, University of Maribor, Slovenia
Tominc Polona: Faculty of Economics and Business, University of Maribor, Slovenia

Naše gospodarstvo/Our economy, 2015, vol. 61, issue 6, 28-37

Abstract: Image has become one of the most important factors of stores’ survival and development. In this paper, a model of relationships among the multidimensional variables of store image, positive affect, satisfaction with the store, trust and commitment to the store is formed and tested with a sample of 209 customers in three stores in the Pomurje region of Slovenia. The important conclusion of the research is that several interrelations among store image, positive affect, satisfaction, trust and store commitment exist. The results also show significant gender differences in perceptions of store image. These results provide several important insights for managing supermarkets in the Slovenian market and are also important for future research.

Keywords: store; image; loyalty; satisfaction; prodajalna; podoba; zvestoba; zadovoljstvo (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1515/ngoe-2015-0024 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:ngooec:v:61:y:2015:i:6:p:28-37:n:4

DOI: 10.1515/ngoe-2015-0024

Access Statistics for this article

Naše gospodarstvo/Our economy is currently edited by Vesna Čančer

More articles in Naše gospodarstvo/Our economy from Sciendo
Bibliographic data for series maintained by Peter Golla ().