Social Media and Technological Ubiquity, in Agile Development of E-Business Solutions at the Government Level

Ștefan Marius ()
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Ștefan Marius: Bucharest University of Economic Studies, Bucharest, Romania

Proceedings of the International Conference on Business Excellence, 2025, vol. 19, issue 1, 2149-2161

Abstract: Adaptability to the specific conditions of the action environment, in economic, social, political and technological terms, enables the degree of success of an organization. Technologies and new forms of communication have a decisive role in the management of the organization’s activities, realized through effective strategies and policies. Existence in an environment in perpetual transformation and digitization, requires the ability to identify, select, store, manage, process and intelligently use stored information, aiming at the efficient and rapid development of electronic business. The technological ubiquity manifested by a significant presence in different levels of society, both personal and professional, reflects the degree of integration of emerging technologies in everyday life, also conditioning the existence of modernity marked by the spread of innovative solutions, new technologies as well as the adoption the transformation of traditional ways of communication, work, learning and socialization towards an influential modelling of the degree of digital transformation in the information society. Electronic means ensure flexibility and speed, generating simultaneous accessibility, so that new ways of relating between users are defined, through collaboration and information sharing, reducing spatial and temporal dimensions in the communication process. Social media facilitates the interaction between interlocutors, through the existence of an electronic channel, as well as specific tools intended for the purpose, initially free of charge, until the transition to the advertising and marketing area exposed to the new virtual environment created. The proposed objectives will contribute to the achievement of the results obtained by exploring the interactions between individual and organizational learning, in order to streamline the way in which existing or future technologies can contribute to individual and organizational learning processes, generating a better understanding of learning processes by studying the links between human learning, cognition and technology. Achieving performance at the government level requires a heightened focus on innovation, creativity, and change. Measuring progress is a key factor in determining the success of a project and applying appropriate corrective actions.

Keywords: technological ubiquity; intelligent technologies; digital transformation; cybersecurity awareness; development of agile e-business solutions; synergy in innovations (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:19:y:2025:i:1:p:2149-2161:n:1017

DOI: 10.2478/picbe-2025-0167

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