Digital Visibility and CSR Reporting: A Comparative Analysis of Romania’s Leading Retailers

Miron Alina-Andrea (), Stancu Alin (), Blaga Anca Ioana () and Ojog Silviu ()
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Miron Alina-Andrea: Bucharest University of Economic Studies, Bucharest, Romania
Stancu Alin: Bucharest University of Economic Studies, Bucharest, Romania
Blaga Anca Ioana: Bucharest University of Economic Studies, Bucharest, Romania
Ojog Silviu: Bucharest University of Economic Studies, Bucharest, Romania

Proceedings of the International Conference on Business Excellence, 2025, vol. 19, issue 1, 4698-4707

Abstract: This study represents an analysis of CSR (Corporate Social Responsibility) communication strategies from an SEO (Search Engine Optimization) perspective. The CSR actions were developed by the top retailer in Romania throughout 2024 and in the past years. SEO (Search Engine Optimization) is a long-term process. SEO PowerSuite was used as a methodological tool to evaluate the efficiency of optimizing content related to CSR (Corporate Social Responsibility) communication and its impact on consumer engagement and trust. In other words, the visibility and engagement of CSR content on retailers’ websites was analyzed. Rank Tracker was used to track high-ranking CSR-related keywords, identifying the search terms that most effectively drive traffic to sustainability pages. Website Auditor was used to detect technical errors. SEO SpyGlass provided insights into backlink profiles, evaluating authority and identifying gaps in CSR content disclosure. LinkAssistant identified link building opportunities that could further increase the visibility of CSR content. Therefore, this analysis highlights how retailers are optimizing their CSR communication for public engagement because a well-optimized SEO website fosters consumer trust and engagement. Retailer websites with well-structured, keyword-rich content, without technical errors, and strong backlink strategies gain greater visibility, thus aligning with evolving consumer expectations. The findings highlight that impactful CSR communication requires quality content and ongoing SEO optimization, helping retailers build credibility and a reputation for transparency and social responsibility.

Keywords: Corporate Social Responsibility; CSR Communication; CSR Reporting; SEO Optimization; Digital Engagement; Retailers’ CSR Communication; Consumer Trust (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:19:y:2025:i:1:p:4698-4707:n:1045

DOI: 10.2478/picbe-2025-0358

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