MarketTools: An educational commodity marketing game

Larry S. Lev and Robert King
Additional contact information
Larry S. Lev: Agricultural and Resource Economics at Oregon State University, Postal: Agricultural and Resource Economics at Oregon State University

Agribusiness, 1995, vol. 11, issue 2, 187-193

Abstract: Agricultural commodity market participants make decisions in a risky and changing environment. Few agricultural producers use the diverse marketing alternatives available to them. Many are unfamiliar with the mechanics of the alternatives and methods for incorporating them into marketing strategies. This article describes MarketTools, an educational software package designed to support real-time, competitive marketing games. MarketTools simplifies record keeping and provides the basis for a structured approach to marketing education. The concluding section summarizes experience in using MarketTools in adult education and classroom settings. © 1995 by John Wiley & Sons, Inc.

Date: 1995
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:11:y:1995:i:2:p:187-193

DOI: 10.1002/1520-6297(199503/04)11:2<187::AID-AGR2720110211>3.0.CO;2-W

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().