Identification of bison consumer characteristic dimensions and restaurant marketing strategies

Steven J. Torok, Kim Tatsch, Edward Bradley, John Mittelstaedt and Gary J. May
Additional contact information
Steven J. Torok: Dept. of Agricultural Economics, PO Box 3354, University of Wyoming, Laramie, WY 82071-3354, Postal: Dept. of Agricultural Economics, PO Box 3354, University of Wyoming, Laramie, WY 82071-3354
Kim Tatsch: Dept. of Agricultural Economics, PO Box 3354, University of Wyoming, Laramie, WY 82071-3354, Postal: Dept. of Agricultural Economics, PO Box 3354, University of Wyoming, Laramie, WY 82071-3354
Edward Bradley: Dept. of Agricultural Economics, PO Box 3354, University of Wyoming, Laramie, WY 82071-3354, Postal: Dept. of Agricultural Economics, PO Box 3354, University of Wyoming, Laramie, WY 82071-3354
John Mittelstaedt: Professor in the College of Business & Public Affairs, Clemson University, Postal: Professor in the College of Business & Public Affairs, Clemson University
Gary J. May: Dept. of Agricultural Economics, PO Box 3354, University of Wyoming, Laramie, WY 82071-3354, Postal: Dept. of Agricultural Economics, PO Box 3354, University of Wyoming, Laramie, WY 82071-3354

Agribusiness, 1998, vol. 14, issue 1, 33-48

Abstract: The number of bison raised in the United States is increasing. Potential markets need to be identified and promotional efforts enhanced to maintain prices and profitability in this growing industry. However, very little research regarding domestic bison marketing has been performed. This article reports on the identification of consumer characteristic dimensions and marketing strategies for restaurants selling bison meat. Bison taste tests were performed and results are provided to assist restauranteurs in developing bison marketing strategies and product promotion. © 1998 John Wiley & Sons, Inc.

Date: 1998
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:14:y:1998:i:1:p:33-48

DOI: 10.1002/(SICI)1520-6297(199801/02)14:1<33::AID-AGR3>3.0.CO;2-M

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