An economic analysis of California raisin export promotion

Harry Kaiser, Donald Liu and Ted Consignado
Additional contact information
Ted Consignado: Raisin Administrative Committee, Fresno, CA 93726, Postal: Raisin Administrative Committee, Fresno, CA 93726

Agribusiness, 2003, vol. 19, issue 2, 189-201

Abstract: The effectiveness of the California raisin industry's export promotion programs in Japan and in the United Kingdom is addressed in this article. An econometric import demand equation was estimated for each of the two foreign markets. The results indicate that the export promotion programs have increased the demand for California raisins in both Japan and the United Kingdom. The benefit-cost ratios for the Japanese and the United Kingdom markets were computed to be 5:1 and 15:1, respectively; indicating that the benefit of export promotion in terms of expanding export revenue was greater than the cost of the programs. Optimality analysis suggest that, while the current export promotion spending level in Japan is about optimal, the industry should explore the option of investing more money in its export promotion activities in the United Kingdom. [EconLit citations: Q130: Agricultural Markets and Marketing; Cooperatives; Agribusiness; Q170: Agriculture in International Trade; Q180: Agricultural Policy; Food Policy.] © 2003 Wiley Periodicals, Inc. Agribusiness 19: 189-201, 2003.

Date: 2003
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

Downloads: (external link)
http://hdl.handle.net/10.1002/agr.10053 Link to full text; subscription required (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:19:y:2003:i:2:p:189-201

DOI: 10.1002/agr.10053

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().