Evaluating the effect of generic advertising and food health information within a meat demand system

Brenda L. Boetel and Donald Liu
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Brenda L. Boetel: Department of Agricultural Economics, University of Wisconsin, River Ralls, Wisconsin. E-mail: Brenda.boetel@uwrf.edu, Postal: Department of Agricultural Economics, University of Wisconsin, River Ralls, Wisconsin. E-mail: Brenda.boetel@uwrf.edu

Agribusiness, 2003, vol. 19, issue 3, 345-354

Abstract: The objective of this article was to disentangle the effect on meat product consumption of generic advertising from that of nonadvertising-related food health information. Using quarterly data from 1976 to 2000, a linearized Almost Ideal Demand System was estimated for beef, pork, poultry, and fish. Simulation results indicate that the increased food health concerns for fat and cholesterol have resulted in a 6% reduction in the consumption of beef per capita per quarter since 1987, and an 18% increase in the poultry consumption. The results also indicate that there is a significant negative spill-over effect of beef advertising on pork consumption and vice versa. However, a positive spill-over effect of pork advertising on poultry consumption is also identified. [Econlit citations: D120, Q110, Q130]. © 2003 Wiley Periodicals, Inc. Agribusiness 19: 345-354, 2003.

Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:19:y:2003:i:3:p:345-354

DOI: 10.1002/agr.10064

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