Optimization: The supermarket industry

Ronald C. Curhan and Roger A. Dickinson
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Ronald C. Curhan: Professor of Marketing at Boston University, Postal: Professor of Marketing at Boston University
Roger A. Dickinson: Professor of Marketing at The University of Texas at Arlington, Postal: Professor of Marketing at The University of Texas at Arlington

Agribusiness, 1986, vol. 2, issue 1, 55-63

Abstract: While short-term profit optimization strategies are attractive to managers, it appears that undue emphasis on short-term profitability may adversely affect long-term profitability of a firm and development of an industry. The authors discuss limitations of short-term measures of profitability in supermarket management. They suggest formalizing the planning processes of the firm using a set of proxy indicator variables to represent relevant critical success factors.

Date: 1986
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:2:y:1986:i:1:p:55-63

DOI: 10.1002/1520-6297(198621)2:1<55::AID-AGR2720020106>3.0.CO;2-5

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