Social Networks and Restaurant Ratings

Ashutosh Tiwari and Timothy J. Richards

Agribusiness, 2016, vol. 32, issue 2, 153-174

Abstract: ABSTRACT When choosing among restaurants, consumers either look to their peers or to anonymous reviews on the Internet. In this study, we examine the impact of peer versus anonymous social networks on restaurant ratings and revisitation intent. We find that peer networks are substantially more effective in driving consumers' preferences for restaurants, even after controlling for the endogeneity of peer ratings, and that negative reviews have a greater impact on preferences than do positive reviews. Our results suggest a more general finding, namely, that peer networks may be more effective than anonymous networks for many important, complex choices. [EconLit citations: D12, L11, M31, Q13].

Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.1002/agr.21449

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:32:y:2016:i:2:p:153-174

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().