Developing a marketing strategy for branded, low fat, fresh beef

Dale J. Menkhaus, Glen D. Whipple, Steven J. Torok and Ray A. Field
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Dale J. Menkhaus: Department of Agricultural Economics and Professor, Department of Animal Science, University of Wyoming, Laramie, Postal: Department of Agricultural Economics and Professor, Department of Animal Science, University of Wyoming, Laramie
Glen D. Whipple: Department of Agricultural Economics and Professor, Department of Animal Science, University of Wyoming, Laramie, Postal: Department of Agricultural Economics and Professor, Department of Animal Science, University of Wyoming, Laramie
Steven J. Torok: Department of Agricultural Economics and Professor, Department of Animal Science, University of Wyoming, Laramie, Postal: Department of Agricultural Economics and Professor, Department of Animal Science, University of Wyoming, Laramie
Ray A. Field: Department of Agricultural Economics and Professor, Department of Animal Science, University of Wyoming, Laramie, Postal: Department of Agricultural Economics and Professor, Department of Animal Science, University of Wyoming, Laramie

Agribusiness, 1988, vol. 4, issue 1, 91-103

Abstract: The objective of this article is to report the results of a logistic regression analysis designed to identify factors which are important in influencing purchase and reorder decisions of a branded, low fat, fresh beef product. Health related factors and visual differences significantly influence the probabilities of reordering and purchasing, respectively.

Date: 1988
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:4:y:1988:i:1:p:91-103

DOI: 10.1002/1520-6297(198801)4:1<91::AID-AGR2720040110>3.0.CO;2-Z

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