A critique of the rapid market assessment of new products: A comment

Tom Clevenger
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Tom Clevenger: Department of Agricultural Economics and Agricultural Business, New Mexico State University, Las Cruces, New Mexico, Postal: Department of Agricultural Economics and Agricultural Business, New Mexico State University, Las Cruces, New Mexico

Agribusiness, 1989, vol. 5, issue 1, 61-64

Abstract: Baker and Souza Neto advance a methodology that they term “rapid market assessment.” It can be used to describe a marketing system and estimate the quantity and price of product that may be marketed by a new entrant. The relationship of the rapid market assessment of new products to the application of rapid reconnaissance techniques to subsector analysis should be noted. There was also a need for more methodology detailing the procedure to determine the point at which to enter the market system. The applicability of the methodology to alternative cases needs development.

Date: 1989
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:5:y:1989:i:1:p:61-64

DOI: 10.1002/1520-6297(198901)5:1<61::AID-AGR2720050107>3.0.CO;2-F

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