Beyond Labels: Exploring Consumer Preferences for Plant‐Based Meat Labeling Policies

Liam J. S. Boldt, Jill E. Hobbs, Patrick Lloyd‐Smith and Yang Yang

Applied Economic Perspectives and Policy, 2026, vol. 48, issue 1, 123-136

Abstract: Whether meat‐related terms should be permitted on the labels of plant‐based meat alternatives is hotly debated. Utilizing survey data featuring a discrete choice experiment, we examine consumer responses to plant‐based meat alternatives under three labeling scenarios: no restrictions; a ban on meat‐related terms; and a requirement for a qualifying statement. We find stronger preferences for plant‐based meat alternatives in an unregulated labeling environment versus a ban on meat‐related terms or when label qualifiers are present. Label qualifiers perform similarly to a ban. A latent class model identifies consumer segments with heterogeneous responses to the labeling policy environment.

Date: 2026
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https://doi.org/10.1002/aepp.70013

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Persistent link: https://EconPapers.repec.org/RePEc:wly:apecpp:v:48:y:2026:i:1:p:123-136

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