Avian Influenza Risk Perception and Live Poultry Purchase in Guangzhou, China, 2006

Qiuyan Liao, Wendy Wing Tak Lam, Chao Qiang Jiang, Ella Yuk Yi Ho, Yi Min Liu, Wei Sen Zhang and Fielding Richard

Risk Analysis, 2009, vol. 29, issue 3, 416-424

Abstract: Human H5N1 highly pathogenic avian influenza (HPAI) infection is associated with intimate exposure to live poultry. Perceptions of risk can modify behaviors, influencing actual exposure. However, greater hazard is not necessarily followed by perception of greater risk and more precautionary behavior because self‐serving cognitive biases modulate precautionary and hazardous behaviors. We examined risk perception associated with avian influenza. A total of 1,550 face‐to‐face within‐household interviews and 1,760 telephone interviews were derived to study avian influenza risk perception and live poultry use in Guangzhou and Hong Kong, respectively. Chi‐square and Mann‐Whitney tests assessed bivariate associations and risk distributions, respectively, and fully adjusted multivariate logistic models determined independent risk associations. Relative to Hong Kong, perceived “generalized” risk from buying live poultry (GZ, 58%, 95% confidence interval 55–60% vs. HK, 41%, 39–43%; χ2= 86.95, df = 1, p

Date: 2009
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https://doi.org/10.1111/j.1539-6924.2008.01157.x

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Persistent link: https://EconPapers.repec.org/RePEc:wly:riskan:v:29:y:2009:i:3:p:416-424

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