Effect of Risk Ladder Format on Risk Perception in High‐ and Low‐Numerate Individuals

Carmen Keller, Michael Siegrist and Vivianne Visschers

Risk Analysis, 2009, vol. 29, issue 9, 1255-1264

Abstract: Utilizing a random sample from the general population (N= 257), we examined the effect of the radon risk ladder on risk perception, as qualified by respondents’ numeracy. The radon risk ladder provides comparative risk information about the radon equivalent of smoking risk. We compared a risk ladder providing smoking risk information with a risk ladder not providing this information. A 2 (numeracy; high, low) × 3 (risk level; high, medium, low) × 2 (smoking risk comparison: with/without) between subjects experimental design was used. A significant (p

Date: 2009
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https://doi.org/10.1111/j.1539-6924.2009.01261.x

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Persistent link: https://EconPapers.repec.org/RePEc:wly:riskan:v:29:y:2009:i:9:p:1255-1264

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