Role Conflict: Society’s Dilemma with Excellence in Marketing

Robert Nason and J. Armstrong
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Robert Nason: The Wharton School

General Economics and Teaching from University Library of Munich, Germany

Abstract: In recent years, the American market system has come under increasing criticism from those it serves. Many young people, radicals, members of minority groups and even middle-of-the-roaders are concerned about such things as poor product quality, poor variety, unsafe products. and misleading advertising. From almost any vantage point, flaws in the American economic system are visible.

Keywords: role conflict; marketing; society; dilemma (search for similar items in EconPapers)
JEL-codes: A (search for similar items in EconPapers)
Pages: 7 pages
Date: 2005-02-11
Note: Type of Document - pdf; pages: 7
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Persistent link: https://EconPapers.repec.org/RePEc:wpa:wuwpgt:0502046

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