White Print: The Dotted Word

Sameer Bhajni, Varsha Khandker, Sourabh Patil and Upasana Makati
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Sameer Bhajni: Indian Institute of Management Nagpur, India
Varsha Khandker: Indian Institute of Management Nagpur, India
Sourabh Patil: Indian Institute of Management Nagpur, India
Upasana Makati: Founder of White Print, India

Asian Case Research Journal (ACRJ), 2019, vol. 23, issue 02, 331-349

Abstract: This case describes the efforts put in and challenges faced by a young female social entrepreneur, Upasana Makati, in an attempt to make a difference in the lives of people who are visually impaired or with poor vision in India. The idea of White Print was to provide interesting reading material for the visually impaired population, including Braille Tactile alphabet books in English and Hindi. Upasana had been handling all the functions on her own with occasional help from interns which has been working out well so far. However, going ahead, the business is bound to face issues related to revenue generation, scaling up, and impact. This can be a good case to introduce the concept of Social Entrepreneurship, Dual Bottom-line, and Hybrid organizations to students.

Date: 2019
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DOI: 10.1142/S0218927519500135

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