Amul’s Dynamic Marketing Capabilities: Milking COVID-19 Lockdown Opportunities

Suresh Kerani
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Suresh Kerani: School of Management, Anurag University, Hyderabad, India

Asian Case Research Journal (ACRJ), 2023, vol. 27, issue 01, 79-95

Date: 2023
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DOI: 10.1142/S0218927523500050

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