Redefining Retail Dynamics: The Meesho Story

Priyanka Dale and Romi Sainy
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Priyanka Dale: Jaipuria Institute of Management, Indore, India
Romi Sainy: Marketing Management, Jaipuria Institute of Management, Indore, India

Asian Case Research Journal (ACRJ), 2024, vol. 28, issue 04, 247-267

Date: 2024
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DOI: 10.1142/S0218927524500135

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