Standard-Setting Strategies in the Multimedia Sector

Vittorio Chiesa () and Giovanni Toletti ()
Additional contact information
Vittorio Chiesa: Dipartimento di Biotecnologia, Università di Milano Bicocca, Piazza della Scienza 2, 20126 Milano, Italy
Giovanni Toletti: Dipartimento di Ingegneria Gestionale, Politecnico di Milano, Piazza Leonardo da Vinci, 32, 20133 Milano, Italy

International Journal of Innovation Management (ijim), 2003, vol. 07, issue 03, 281-308

Abstract: In many hi-tech sectors one of the most important competitive weapons is standardisation. It is particularly true innetwork marketswhere users would like to buy products compatible with those bought by others. Different processes may lead to standard setting. Sometimes there are fierce standardisation wars, whereas in other cases competitors are able to agree on a common standard before the introduction of a new technology on the market. Quite often a single firm is not able to adequately sponsor the adoption of its technology as a standard. Therefore, partners supporting the standard-setting process have to be found and collaborations have to be formed. In this paper, the reasons that may lead firms to co-operate or not co-operate are first analysed and then the different typologies of collaborations are described together with their motivations and critical success factors. Finally, the dynamic of the standard-setting process will be investigated and discussed. The paper is based on the study of ten cases in the multimedia sector.

Keywords: Standardisation; collaborations; multimedia; network markets (search for similar items in EconPapers)
Date: 2003
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S1363919603000829
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijimxx:v:07:y:2003:i:03:n:s1363919603000829

Ordering information: This journal article can be ordered from

DOI: 10.1142/S1363919603000829

Access Statistics for this article

International Journal of Innovation Management (ijim) is currently edited by Joe Tidd

More articles in International Journal of Innovation Management (ijim) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().