EVALUATION CRITERIA OF NEW PRODUCT DEVELOPMENT PROCESS — A COMPARISON STUDY BETWEEN INDONESIA AND TAIWAN INDUSTRIAL MANUFACTURING FIRMS

Kung-Jeng Wang, Yun-Huei Lee () and Feiny Kurniawan
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Kung-Jeng Wang: Department of Industrial Management, National Taiwan University of Science and Technology, Taipei, Taiwan
Yun-Huei Lee: Department of Business Administration, Tamkang University, Taipei, Taiwan
Feiny Kurniawan: Department of Industrial Management, National Taiwan University of Science and Technology, Taipei, Taiwan

International Journal of Innovation Management (ijim), 2012, vol. 16, issue 04, 1-27

Abstract: New product development (NPD) is one of the most important processes for firms to increase their profit and competitiveness. This study presents the result of a comparison study between Taiwan and Indonesia industry in the employment of evaluation criteria for NPD process. This study is guided by a stage-gate process to derive a structured NPD performance evaluation framework. In this study, we use 20 evaluation criteria that are grouped into five dimensions, market-, financial-, product-, process-, and intuition-based measures. Based on a sample of 148 industrial firms, the findings of the study present guidelines for R&D managers as measuring product development and employing appropriate evaluation dimensions for effectiveness and efficiency in NPD related decision making.

Keywords: New product development; evaluation criteria (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1142/S1363919612003824

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