WHAT AFFECTS CREATIVE PERFORMANCE IN IDEA CO-CREATION: COMPETITIVE, COOPERATIVE OR COOPETITIVE CLIMATE?

Zhenzhen Zhao, Damien Renard, Mehdi Elmoukhliss and Christine Balague
Additional contact information
Zhenzhen Zhao: ISC Paris Business School, 22 Boulevard du Fort de Vaux, 75017 Paris, France
Damien Renard: School of Communication, LASCO, Catholic University of Louvain, Ruelle de la Lanterne Magique 14, B-1348 Louvain-La-Neuve, Belgium
Mehdi Elmoukhliss: Telecom School of Management, LITEM, Institut Mines-Télécom, 9 rue Charles Fourier, 91011 Evry Cedex, France
Christine Balague: Telecom School of Management, LITEM, Institut Mines-Télécom, 9 rue Charles Fourier, 91011 Evry Cedex, France

International Journal of Innovation Management (ijim), 2016, vol. 20, issue 04, 1-24

Abstract: Companies develop co-creation platforms to collect innovative ideas generated by consumers. The idea competition model is traditionally used to organise such collective action and has been widely implemented by companies. In parallel, the development of collaborative platforms and social networks have led to the appearance of co-creation platforms based on a cooperation model with community features. In addition to these two classical models, a third model, a combination of competition and cooperation — the coopetition model — has emerged. Although there is growing interest in this model, no study to date has compared its performance to the other two models. Our research objective is to investigate and compare how these three models affect creative performance in terms of idea quantity and quality. We thus conducted an experiment with 177 students to generate ideas that were submitted to an established company. The results show that the coopetition model generates more ideas and more creative ideas than the other two models. We also offer insights on how a consumer co-creation platform should be designed to achieve better creative performance.

Keywords: Co-creation; crowdsourcing idea contest; competition; co-opetition; coopetition; creativity (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (5)

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DOI: 10.1142/S1363919616400028

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