DOES THE SUPPLIER AFFECTS CONSUMERS’ PRODUCT PERFORMANCE EXPECTATIONS? AN ANALYSIS ABOUT THE INNOVATIVENESS PERCEPTION

Christian Linder () and Sven Seidenstricker
Additional contact information
Christian Linder: Free University of Bozen-Bolzano, Piazza Università 1, 39100 Bolzano, Italy
Sven Seidenstricker: #x2020;Fraunhofer Institute for Industrial Engineering (IAO), Nobelstr. 12, 70569 Stuttgart, Germany

International Journal of Innovation Management (ijim), 2017, vol. 21, issue 01, 1-27

Abstract: The extent that a firm is perceived as innovative is crucial for competitiveness. Thus, companies constantly try to build a strong reputation for product innovation. One way to increase this reputation is to collaborate with highly reputed partners. In this respect, this study investigates ingredient branding alliances based on responsibility attributions theory. In particular, we show that there are various combinations of supplier and manufacturer reputation, but only one combination that finally leads to the desired increased intention to buy the joint offering. This particular combination is a collaboration where a highly reputed supplier promotes the offering of a manufacturer with a low reputation. This study makes a contribution to a better understanding of ingredient branding potential for increasing the innovativeness of manufacturers.

Keywords: Reputation; innovativeness perception; relative advantage; co-branding (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S1363919617500074
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijimxx:v:21:y:2017:i:01:n:s1363919617500074

Ordering information: This journal article can be ordered from

DOI: 10.1142/S1363919617500074

Access Statistics for this article

International Journal of Innovation Management (ijim) is currently edited by Joe Tidd

More articles in International Journal of Innovation Management (ijim) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().