EXPLORING NEW SERVICE PORTFOLIO MANAGEMENT

Tor Helge Aas, Karl Joachim Breunig () and Katja Maria Hydle ()
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Tor Helge Aas: University of Agder, School of Business and Law, Gimlemoen 19, 4630 Kristiansand, Norway*Agderforskning AS, Gimlemoen 19, 4630 Kristiansand, Norway
Karl Joachim Breunig: #x2020;Oslo and Akershus University College of Applied Sciences, Postbox 4 St Olavs Plass, 0130 Oslo, Norway
Katja Maria Hydle: #x2021;IRIS AS, Postbox 8046, 4068 Stavanger, Norway

International Journal of Innovation Management (ijim), 2017, vol. 21, issue 06, 1-31

Abstract: Most research on the management of innovation portfolios has focused on new product portfolios, whereas the management of new service portfolios has not been researched correspondingly. This paper addresses this literature gap by exploring portfolio management of New Service Development (NSD) activities empirically. The paper applies a qualitative research design, where data was collected in 52 in-depth interviews with managers and employees involved with NSD. The study finds that the portfolio management activities and processes were carried out in parallel with the NSD process, and that the most important stakeholders in the NSD portfolio management organization were top managers not involved in the daily NSD operations. Findings reveal that the firms used a great variety of criteria when making portfolio decisions. However, contrary to prescriptions based on new product development research, the decision process exposed for NSD was to a limited degree assisted by explicit portfolio management tools. We explicate our findings in five propositions.

Keywords: New service development; service innovation; portfolio management; scale-intensive service firms; supplier-dominated service firms (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (2)

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DOI: 10.1142/S136391961750044X

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