WHO ARE THE ADOPTERS OF RETRO-TECHNOLOGY?

Jack Adams (), Ozgur Dedehayir, Peter O’connor () and Tomi Nokelainen ()
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Jack Adams: Queensland University of Technology, School of Management Level 9, Z Block, 2 George Street, Brisbane 4000, QLD, Australia
Ozgur Dedehayir: Queensland University of Technology, School of Management Level 9, Z Block, 2 George Street, Brisbane 4000, QLD, Australia
Peter O’connor: Queensland University of Technology, School of Management Level 9, Z Block, 2 George Street, Brisbane 4000, QLD, Australia
Tomi Nokelainen: Berggren Oy, Visiokatu 1, 33720 Tampere, Finland

International Journal of Innovation Management (ijim), 2019, vol. 23, issue 08, 1-18

Abstract: This paper studies the motivations and personality traits of retro-tech adopters. From a survey conducted on Amazon Mechanical Turk with 466 respondents, we conducted an exploratory factor analysis to establish motivational factors, and then ran a correlation analysis to determine the relationships between these motivations and the facet-level traits of the BFI-2 model. Our findings indicate that retro-tech consumers are not a homogenous adopter category, as individuals are affected by different motivations — aesthetic, fashionability, nostalgic positive emotionality, non-conformism and quality. Our study additionally suggests a cyclical conceptualisation of the diffusion of innovations model, or its extension to include a new group of retro-adopters.

Keywords: Retro; retro-technology; personality; BFI-2; five-factor model; diffusion of innovations (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1142/S1363919619400097

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