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EFFICACIOUSLY SMUGGLING IDEAS: UNTANGLING THE RELATIONSHIP BETWEEN ENTREPRENEURIAL SELF-EFFICACY, CREATIVE BOOTLEGGING AND EMBEDDED LEAD USERS

Khatereh Ghasemzadeh (), Aldijana Bunjak, Guido Bortoluzzi and Matej Černe
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Khatereh Ghasemzadeh: Research and Documentation, Center for the 2030 Sustainable Development Agenda (CRA2030), University of Brescia, Brescia, Italy
Aldijana Bunjak: Institute for Leadership and Human Resource Management, University of St. Gallen, Switzerland
Guido Bortoluzzi: DEAMS Department, University of Trieste, Trieste, Italy
Matej Černe: Department of Management and Organization, School of Economics and Business, University of Ljubljana, Ljubljana, Slovenia

International Journal of Innovation Management (ijim), 2021, vol. 25, issue 03, 1-23

Abstract: The phenomenon of embedded lead userness has gained considerable attention in the past years. This study examines the relationship between entrepreneurial self-efficacy and embedded lead userness when mediated by creative bootlegging. After analysing the data collected from 554 employees in 41 Italian and Croatian firms, our study unveils that entrepreneurial self-efficacy exerts a positive impact on embedded lead userness when mediated by creative bootlegging. Consistent with research on identity work, these results suggest that employees who show self-motivation and conviction in entrepreneurial activities tend to commit to unofficial innovation projects, which in turn, makes them act as lead users of the products and services. The study’s contributions and practical implications are also discussed.

Keywords: Embedded lead userness; user employees; entrepreneurial self-efficacy; creative bootlegging; social cognitive theory (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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DOI: 10.1142/S1363919621500328

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