DYNAMICS OF ATTRIBUTE-SPECIFIC CUSTOMER REQUIREMENTS IN INNOVATION PROCESSES: A PANEL ANALYSIS CONSIDERING KANO’S THEORY

Rebecca Reichenbach, Christoph Eberl and Jã–rg Lindenmeier
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Rebecca Reichenbach: Center of Public and Nonprofit Management — Corporate Governance and Ethics, University of Freiburg, Wilhelmstraße 1b, Freiburg, Germany†Department of Microsystems Engineering (IMTEK), University of Freiburg, Georges-Köhler-Allee 103, Freiburg, Germany
Christoph Eberl: ��Department of Microsystems Engineering (IMTEK), University of Freiburg, Georges-Köhler-Allee 103, Freiburg, Germany
Jã–rg Lindenmeier: Center of Public and Nonprofit Management — Corporate Governance and Ethics, University of Freiburg, Wilhelmstraße 1b, Freiburg, Germany

International Journal of Innovation Management (ijim), 2022, vol. 26, issue 02, 1-23

Abstract: This study provides new insights into the dynamics of attribute-specific customer requirements in innovation processes. For this purpose, a panel study with three survey time points was conducted based on the Kano model. These time points were localised before and after the launch of a novel scientific online platform. In contrast to previous research, subjects’ responses were linked across the three measurement time points. This matching of the respondents enabled the identification of segments of homogeneous time-dependent shifts in customer requirements and their description based on sociodemographic, acceptance- related, and usage-based characteristics. The results provide academics and managers with practical implications and avenues for future research.

Keywords: Kano model; customer requirements; preference dynamics; multiattribute model; UTAUT (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1142/S1363919622500141

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