ORGANISATIONAL DIGITAL TRANSFORMATION OF SMEs—DEVELOPMENT AND APPLICATION OF A DIGITAL TRANSFORMATION MATURITY MODEL FOR BUSINESS MODEL TRANSFORMATION

Sophie Petzolt, Katharina Hã–lzle, Oliver Kullik, Wiebke Gergeleit and Anne Radunski
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Sophie Petzolt: Fraunhofer Institute for Industrial Engineering IAO, Nobelstraße 12, 70569 Stuttgart, Germany
Katharina Hã–lzle: ��Institute of Human Factors and Technology Management IAT, University of Stuttgart, Allmandring 35, 70569 Stuttgart, Germany
Oliver Kullik: ��Hasso Plattner Institute, Digital Engineering Faculty, University of Potsdam, Prof.-Dr.-Helmert-Str. 2-3, 14482 Potsdam, Germany
Wiebke Gergeleit: ��Hasso Plattner Institute, Digital Engineering Faculty, University of Potsdam, Prof.-Dr.-Helmert-Str. 2-3, 14482 Potsdam, Germany
Anne Radunski: ��Hasso Plattner Institute, Digital Engineering Faculty, University of Potsdam, Prof.-Dr.-Helmert-Str. 2-3, 14482 Potsdam, Germany

International Journal of Innovation Management (ijim), 2022, vol. 26, issue 03, 1-43

Abstract: One of the most challenging difficulties for incumbent organisations, especially small- and medium-sized enterprises (SMEs), is to manage digital transformation driven by technological change. Incumbent organisations’ responses to digital transformation have been extensively studied in the current literature. However, most research neglects digital transformation in SMEs. There are hardly any valid developed measures for the maturity of digital transformation. We present a holistic digital transformation maturity model based on an extensive literature review, qualitative computer-assisted data analysis, and empirical findings. The digital transformation maturity model focuses on small- and medium-sized enterprises’ unique features and characteristics. We proved the practical applicability and relevance of the digital transformation maturity model in an extensive study involving various organisations, particularly German SMEs (n= 310). Organisations can use this model to assess themselves initially and, through this process, gain a comprehensive understanding of the multiple forms of digital transformation.

Keywords: Organisational Digital Transformation; German Mittelstand; SMEs; Maturity Model; Business Model Transformation; Organizational Change (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1142/S1363919622400175

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